The New Social Media World & Library Marketing Online with Patricia Spencer

To register for this webinar please follow this link: https://attendee.gotowebinar.com/register/481499645625998351?source=Michigan. Sessions are free and available only to members of the Michigan library community. Registrants will receive instructions and a link to attend the session directly from PCI after they register.

COVID has changed how libraries interact with patrons. Due to closures and social distancing restrictions, most programing, events, and even library access has been moved online. Presentation will discuss reaching multiple audiences via social media; maintaining connection with those audiences online; maintaining contact with traditional library audiences during time of closures and reduced services; how to sustain asynchronous and synchronous programming after COVID. What’s working online and why.

Learning Objectives:

• Evaluating if use of social media is complimenting other outreach/publicity
• Understanding Social Media analytics and how they relate to audience
• Decoding Social Media insights so leadership/board understands the relevance to your program/library.
• Maintaining online presence after services return to in person models. Is it important? Why or Why not?

Instructor: Patricia is the Public Information Officer for the Lewis & Clark Library. She graduated from Carroll College with a B.A. in History and went on to complete a M.A. in English Literature and 20th Century US History from Oregon State University. Patricia has been an Adjunct member of the faculty in the Department of Communication Studies at Carroll College since 2004.

PCI Webinars are recorded and available to members of the Michigan library community in the Library of Michigan's Niche Staff Skills Academy about a week after they air. New webinars will be in the New category for several weeks. You do not need to register for a webinar in order to view it later in the Staff Skills Academy.

This project was made possible in part by the Institute of Museum and Library Services and the Library of Michigan.